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Case Study

BG WAYNE

Professional Wrestling Website

BG WAYNE

“Solid Don't Fold”

NJ x NY's Hardest Hitter

THE CHALLENGE

BG Wayne needed a professional online presence that matched his in-ring persona—bold, hard-hitting, and memorable. The site had to serve multiple audiences: fans tracking upcoming events, promoters looking to book talent, and media seeking press materials.

The wrestling industry demands a specific aesthetic—dark, dramatic, high-contrast—while still being functional and easy to navigate. The site needed to showcase championships, upcoming events, and provide a clear path for booking inquiries.

THE SOLUTION

Built a modern Next.js application with a dark, cinematic aesthetic that captures the intensity of professional wrestling. The design uses deep blacks (#050505, #0a0a0a) with gold and crimson accents to create visual drama without sacrificing readability.

Key design decisions included full-screen hero imagery, bold typography (Bebas Neue, Cinzel), and strategic use of negative space to let the content breathe while maintaining that “final boss” energy.

The site is fully responsive, SEO-optimized with Schema.org structured data, and deployed on Vercel for optimal performance and reliability.

KEY FEATURES

Championship Showcase

Dynamic display of current titles including Gremlin House Wrestling Tag Team Champion and UUF International Champion.

Event Calendar

Upcoming shows with dates, venues, and locations to keep fans informed and drive ticket sales.

Booking System

Professional booking section for event promoters and agents to request appearances.

Media Gallery

High-impact image grid showcasing wrestling action and professional photography.

Social Integration

Connected to Instagram and TikTok for cross-platform audience engagement.

SEO Optimized

Schema.org structured data, meta optimization, and performance tuning for search visibility.

TECHNOLOGIES USED

Next.jsReactTypeScriptTailwind CSSVercelGoogle AnalyticsSchema.orgResponsive Design

THE RESULTS

100%

Mobile Responsive

<2s

Page Load Time

SEO

Optimized

The site now serves as BG Wayne's professional hub—driving fan engagement, facilitating booking inquiries, and establishing credibility in the independent wrestling scene.

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