About George Samuelson
THE ROOM ALREADY KNOWS
WHO'S IN IT.
Second-degree black belt. Technologist. 25 years making people better. I've spent decades getting from A to B faster than anyone thought possible—and elevating everything I touch along the way.
THE ORIGIN
It started with transformation. As a teenager, I went through a personal weight loss journey that changed everything—featured in the Trenton Times and on Philadelphia's ABC TV affiliate. That experience planted a seed: change is possible when you understand the formula.
I got my Computer Science degree from TCNJ in 2003, the same year I earned my NASM personal training certification. While others chose one path, I chose both. Then I kept adding: kettlebells, neural training, jiu-jitsu, digital marketing, business strategy.
Each domain reinforced the others. The analytical mind from CS helped me decode movement patterns. The discipline from martial arts sharpened my focus for technical work. The transformation experience gave me empathy for clients facing their own journeys.
Twenty-five years later, I'm not a specialist. I'm the intersection—and that's where the real value lives.
THE PHILOSOPHY
“_______ IS EASY. You have the ability to make it so unnecessarily hard.”
— Core methodology
“I don't need to prove that I'm right. I just need to make you question yourself once.”
— BJJ philosophy
“Time didn't humble me—it just filtered the room.”
— 45th birthday manifesto
“What I used to call losing people, I now call getting lighter.”
— 45th birthday manifesto
The thing itself is simple. What's hard is doing it against resistance—including your own—for years. Through the changes, the evolution. Continuing to get better and separate yourself from everyone else.I've done that across multiple domains for 25+ years. That's the value. That's why I charge what I charge.
THE JOURNEY
DOMAINS OF EXPERTISE
Most consultants know one thing well. I've spent decades mastering the connections between human performance, technology, business, and communication.
Brazilian Jiu-Jitsu
Second-degree black belt under Professors Dante Rivera and Ricardo Almeida. IBJJF Gold Medalist. Coached world medalists, UFC fighters, and adaptive athletes.
Fitness & Wellness
25+ years of continuous practice. NASM-CPT, RKC, SFG, Z-Health, FMS certified. Built training systems adopted across 10+ hospital-affiliated wellness centers.
Technology
Computer Science degree. Full stack development, digital marketing, analytics. Built digital networks for healthcare systems and jiu-jitsu organizations.
Business Strategy
Multi-million dollar client projects across health, fitness, real estate, and tech. Digital infrastructure, marketing automation, and growth systems.
THE ARMY OF GEORGES
One person, operating at scale. Like Doctor Doom with Doombots. Like Iron Man with JARVIS and the suits.
I've built an infrastructure of systems, automation, and AI agents that multiply my output. The human sets the vision, makes the judgment calls, handles the high-leverage work. The infrastructure handles the rest.
This isn't about replacing human insight—it's about multiplying it. Every client interaction benefits from decades of documented knowledge, refined processes, and intelligent automation working in concert.
READY TO WORK TOGETHER?
Everything I touch gets better. I mold what I do around who I'm working with, then mold you back to me. Symbiotic. Transformational.
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