Privacy Policy

1. Introduction

George Samuelson and Samuelson Enterprises LLC ("we," "us," or "our") respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website georgesamuelson.com and use our services.

2. Information We Collect

Personal Information

We may collect the following personal information:

• Name and contact information (email, phone number)
• Billing and payment information (processed securely through Stripe)
• Date of birth (for age verification on waivers)
• Emergency contact information (for training services)
• Digital signatures and typed names (for legal documents)
• IP address and device information

Automatically Collected Information

When you visit our website, we automatically collect certain information through Google Analytics (GA4), including pages visited, time spent on site, browser type, device information, and referral sources.

3. How We Use Your Information

We use collected information to:

• Process bookings and payments
• Send booking confirmations and reminders
• Manage legal documents (waivers, agreements)
• Respond to inquiries and provide customer support
• Improve our website and services
• Comply with legal obligations
• Send marketing communications (with your consent)

4. Third-Party Services

We share information with the following third-party services:

• Stripe - Payment processing
• Google Analytics (GA4) - Website analytics
• Resend - Email delivery
• Google Calendar - Booking management
• Amazon Web Services (S3) - Secure document backup
• Vercel - Website hosting
• Neon - Database hosting

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy. Signed legal documents (waivers, agreements) are retained for a minimum of 10 years to comply with New Jersey statute of limitations requirements. Payment records are retained for 7 years for tax and accounting purposes.

6. Your Rights

All Users

• Access your personal information
• Correct inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications

California Residents (CCPA)

Under the California Consumer Privacy Act, you have additional rights:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising your rights

We do not sell personal information.

European Residents (GDPR)

If you are in the European Economic Area, you have rights under GDPR including data portability and the right to lodge a complaint with a supervisory authority.

7. Security

We implement industry-standard security measures including:

• AES-256-GCM encryption for sensitive personal data
• HTTPS/TLS encryption for all data transmission
• Chain-hashed audit logging for document integrity
• Regular security assessments

8. Cookies

We use cookies and similar technologies. See our Cookie Policy for details.

9. Children's Privacy

Our services are not directed to individuals under 18. For minors participating in training services, we require parental/guardian consent and collect guardian information in accordance with applicable law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at: